BEST Model: An Invitation Into the Depths of Human Possibility
When Language is Dimensional
Every second, your nervous system receives approximately 2 billion bits of information.
Two. Billion. Bits.
The light refracted through the window.
The temperature gradient across your skin.
The subtle shift in someone's vocal tone.
The micro-expression that flashes across their face for 40 milliseconds.
The electromagnetic signatures of every device within range.
The chemical composition of the air you're breathing.
Your conscious mind processes about 40 bits per second.
The rest disappears into pattern recognition, generalisation, and the vast filtering system that allows you to function without drowning in sensation if you are neurotypical.
For the neurodivergent, there is much more data to process without a user's manual on a way to do so.
What most communication models ignore is that your listener is performing this same miraculous reduction every single moment you speak to them.
They are not hearing your words.
They are constructing meaning from fragments, filtered through every experience they've ever had, every belief they hold about themselves, every wound they carry, every dream they've tucked away in the spaces between their ribs.
When you communicate, whether in coaching, counselling, business, or the vulnerable space of truly being seen by another human, you are not transmitting information.
You are inviting someone into a reality they haven't yet inhabited.
The Architecture of Transformation
The BEST Model is not a communication framework.
It is an architecture for escorting someone from the landscape they know into the ecosystem of their becoming.
It assumes something radical: that the person before you already contains the fullness of their transformation.
Your role is not to fix, correct, or improve them.
Your role is to recognise what is already present and create the conditions for them to experience it.
When delivered from your soul to their heart, not as technique but as truth, something alchemical occurs.
The listener's nervous system responds before their conscious mind catches up.
Their pupils dilate slightly.
Their breath deepens.
The fine hairs on their arms rise.
They lean forward, often without realising.
The conscientious would be wrong to identify this as manipulation, because it is recognition.
They are feeling, in their body, the resonance of possibility that has been humming beneath the surface of their awareness, waiting for ‘it’ to receive a name.
Why This Matters Now
We exist in an era of catastrophic disconnection.
People are drowning in content while starving for meaning.
Scrolling through thousands of messages daily, none of which see them.
Consuming advice, strategies, frameworks, and "hacks" that treat them as problems to be optimised rather than universes to be witnessed.
The neurodivergent experience magnifies this exponentially.
How many times have you been given advice that assumes your brain works like everyone else's?
How many "solutions" have you tried that felt like forcing your left hand to be right-handed? How many conversations have you left feeling more isolated than when you entered, because the person speaking had no reference point for your reality?
The BEST Model exists because communication that does not account for how the listener actually processes information is not communication; it is transmission into the void.
And you deserve better than that.
Your clients deserve better than that.
The people you serve, the ones who have been categorised, diagnosed, misunderstood, and reduced to their deficits, deserve communication that recognises the magnitude of who they are.
The Four Movements: BEST
B — Be Clear About What You Do (Create Interest)
This is not your job title.
This is the transformation you facilitate, spoken as a simple truth.
Most people lead with credentials: "I'm a certified XYZ with 15 years of experience in ABC methodology."
This tells your listener about your past.
It does nothing to illuminate their future.
Instead, you name the shift: "I support autistic people to recognise their masking patterns and regulate their emotional states."
Notice what this does:
It immediately identifies who this is for (autistic people, not "individuals with autism," not "people on the spectrum," but the direct, strength-based language of identity).
It names a specific experience (masking) that the listener either recognises intimately or doesn't understand at all.
If they recognise it, you have just named something they may never have had language for.
If they don't, you've created curiosity.
It points toward a different state of being (regulation vs dysregulation).
This first sentence is a doorway.
You're not asking them to step through yet.
You're showing them it exists.
The neurological effect: Interest is the precursor to attention.
When you create interest without demanding anything in return, you signal safety.
The listener's threat detection systems stand down.
Their prefrontal cortex engages.
They become present.
E — Exactly Who You Help (Connect)
Specificity is the opposite of exclusion.
When you name exactly who you serve, you are not narrowing your market; you are allowing the right people to recognise themselves.
"I work with people" tells no one that you see them.
"I work with autistic people navigating the exhaustion of masking,” says. “You understand the specific architecture of my struggle.”
Most people stop here.
The BEST Model asks you to go deeper: How do you work with them?
What is the nature of the collaboration?
"We collaborate together using counselling modalities, hypnotherapy, and a regulation kit."
This sentence does three things simultaneously:
It establishes a partnership.
"We collaborate" positions the client as an active participant in their own transformation, not a passive recipient of your expertise.
For neurodivergent clients, especially, this is revolutionary.
Most have spent their lives being "treated," "managed," or "corrected."
Collaboration restores agency.
It names specific tools without jargon.
Counselling modalities, hypnotherapy, and a regulation kit are concrete enough to understand, expansive enough to create curiosity, and free of the clinical language that so often alienates neurodivergent people from support systems.
It signals integrated care. You're not offering a single modality.
You're bringing multiple ways of knowing and healing into a relationship with each other, which mirrors the complex, multidimensional reality of being neurodivergent.
The neurological effect: Connection is the feeling of being seen accurately.
When someone names your specific experience, your brain registers: This person has been where I am. They understand the topography.
Mirror neurons activate.
Oxytocin releases.
The felt sense of isolation begins to dissolve.
S — State/Solve the Problem (Use "You" to Engage)
This is where most communication models collapse into either:
Fear-based manipulation ("Without this, you'll keep suffering"), or
Vague abstraction ("I help people live their best lives")
The BEST Modelasks for something different: Name the problem as lived experience, and position yourself within that experience.
"As an autistic person with several co-occurring conditions, I understand the impact masking has on your relationships, well-being, the nervous system and your longevity."
Every word here is intentional.
"As an autistic person," You are not an expert observing from outside.
You are a member of the community you serve.
This is not a credential.
This is a declaration of solidarity.
"with several co-occurring conditions" You are not the "high-functioning" person who "overcame" their neurodivergence to help those "less capable."
You are actively living the complexity of multiple intersecting experiences.
You understand that autism rarely exists in isolation.
"I understand," Not "I can help you with" or "I specialise in."
Understanding precedes helping.
Understanding is the foundation of being truly seen.
"The impact masking has on your relationships, well-being, the nervous system and your longevity."
This is where the dopaminergic response begins.
You have just named four domains of impact that most people have never connected:
Relationships: The devastating loneliness of being loved for who you pretend to be rather than who you are.
Wellbeing: The chronic exhaustion, the autoimmune flares, the mental health crises that emerge from sustained self-abandonment.
The nervous system: The physiological reality of living in perpetual hypervigilance, the dysregulation that compounds over years, the way your body keeps the score of every moment you betrayed yourself to be acceptable.
Your longevity: The research data demonstrates that neurodivergent people consistently die, on average, 16 to 38 years earlier than neurotypical people. This is independent of you knowing your proclivities or not. This is also independent of you claiming your proclivities or not. If you mask, you will die an early and preventable death.
By connecting these four domains, you have just:
Validated experiences that the listener thought were unrelated
Shown them the systemic nature of their struggle (it's not personal failure)
Implied that if these things are connected, there must be integrated solutions
Raised the stakes high enough that transformation becomes urgent
The neurological effect: Your brain is a pattern-recognition machine.
When someone connects dots you haven't connected, it creates a cascade of neural activity, the literal sensation of "mind-blowing."
Dopamine floods the synapses.
New neural pathways light up.
The listener experiences the physiological sensation of revelation.
This is the moment where goosebumps emerge.
Where breath catches.
Where someone leans in and says, "Yes. Exactly.
How did you know?"
You knew because you lived it.
And now they know you know.
T — Tell Them Why (Your Passion)
This is not the place for intellectual justification.
This is the place for devotional truth.
Why do you do this work?
Not the sanitised LinkedIn version.
The real reason.
The reason is that it wakes me at 3 am with ideas.
The reason I keep going when systems resist you.
The reason my eyes shine when I talk about it.
In the example provided, this element is woven throughout, the fact that you are autistic, that you have lived this, that you understand in your body what masking costs, but you could make it even more explicit:
"I do this because I spent two decades performing neurotypically so convincingly that I forgot who I was beneath the mask.
I do this because I nearly died trying to be someone I was never meant to be.
I do this because every autistic person I meet deserves to know that their authentic neurology is not a disorder to be corrected but a way of being that holds gifts the world desperately needs."
Or whatever your truth is.
This is not about you.
It is you demonstrating your work emerges from something deeper than commerce or credentials.
You are in service to something that matters more than money.
The neurological effect: Passion is contagious.
When you speak from genuine fire, your listener's brain begins to resonate at the same frequency.
They feel your conviction in their body.
Purpose is one of the most potent activators of human motivation.
You are showing them what it looks like to live aligned with meaning.
And the Best Part Is...
This final element is not a trick.
It is a gift.
You have taken your listener on a journey: from curiosity to recognition to revelation to possibility.
Now you distil the entire transformation into one sentence they can carry with them.
"And the best part is, you get to have new options for living a more powerful, fully self-expressed life with people who cherish and respect you."
Let's break down what makes this sentence create dopaminergic flooding:
"You get to have," Not "you'll achieve" or "you can earn."
You GET to have.
This is an invitation, not a demand.
It implies that what you're offering is inherently desirable, something to move toward with anticipation rather than forcing yourself through.
"new options," Not "the solution" or "the answer."
Options.
Plurality.
You are not replacing one rigid system with another.
You are expanding what's possible.
For neurodivergent people who have spent their lives being told there's one right way to be, "options" is liberation.
"for living a more powerful, fully self-expressed life."
This is aspirational without being vague.
Power (not despite neurodivergence but because of integrated neurodivergence).
Full self-expression (not performing, not masking, not accommodating).
Life (not existence, not survival, but actual life).
"with people who cherish and respect you."
This is the part that can often bring tears.
Because the unspoken wound beneath masking is: If people knew who I really am, they would reject me.
You are naming the opposite as not only possible but inevitable.
The right people, the ones who belong in your life, will cherish and respect your authentic self. The verb choice matters: not "tolerate," not "accept," but "cherish" and "respect."
This sentence is engineered to bypass the inner critic and speak directly to the part of your listener that still believes in possibility.
The neurological effect: When you pair a desirable outcome with felt safety, the brain releases a cascade of reward chemicals.
Dopamine (motivation, desire). Oxytocin (connection, trust).
Serotonin (wellbeing, optimism).
The listener experiences a somatic hit of "yes," the feeling that pulled them toward their dreams before the world taught them to be small.
The Call: Where Possibility Becomes Movement
"Go to StoneGye.agency to start your adventure into more of you."
This is not "book a call" or "sign up now."
This is an invitation to adventure.
Into more.
Into YOU.
The URL becomes access to an ecosystem of possibilities.
The action is the first step of becoming.
How to Use This Model in Your Own Communication
The BEST Model works because it follows the natural architecture of human transformation:
Interest → Connection → Recognition → Vision → Invitation
You can use this framework for:
Your bio on any platform
Client consultations
Workshop introductions
Sales conversations (though "sales" becomes the wrong word—this is an invitation)
Content that creates movement rather than consumption
Any moment when you want someone to feel the magnitude of their own possibility
What makes it different from every other communication framework is:
It requires you to be in a relationship with your own transformation.
You cannot take someone somewhere you have not been.
You cannot name a possibility you do not believe in.
You cannot create that somatic hit of recognition if you are performing rather than speaking the truth.
The BEST Model is not a template to fill in.
It is a tuning fork.
When you speak it accurately, you create resonance.
If you try to fake it, it falls flat.
The Radical Act of Being Seen
In a world that profits from your self-doubt, speaking directly to someone's possibility is a revolutionary act.
In systems designed to pathologise neurodivergence, naming someone's authentic neurology as the foundation of their gifts can be seditious.
In a culture that measures worth by productivity, inviting someone to become more fully themselves, not more functional, not more acceptable, but more themselves, is a form of resistance.
The BEST Model exists because you deserve communication that sees you.
Your clients deserve communication that sees them.
And the world needs what becomes possible when people stop performing and start becoming.
Your turn.
Take the BEST Model.
Feel it in your body.
Notice where it creates resonance.
Notice where you want to look away because it asks you to be more honest than you feel comfortable.
Then speak it.
From your soul to their heart.
Watch what becomes possible.
Learn More About Communication That Creates Transformation
At StoneGye.agency, we build automation systems for neurodivergent entrepreneurs that honour how your brain actually works, not how productivity culture says it should.
We design infrastructure for infinite futures, not band-aids for current problems.
Go to StoneGye.agency to start your adventure into more of you.
The goosebumps you feel when someone truly sees you?
That's your nervous system recognising truth.
It's the feeling of coming home to yourself.
That's what becomes possible when communication is designed for transformation rather than transaction.
